2009 DESERT CHALLENGE ABU DHABI

2009 DESERT CHALLENGE SPRINGBOARD FOR ABU DHABI TO BECOME ASIA MOTOR SPORT CAPITAL, SAYS BEN SULAYEM

• Challenging desert route takes shape for ADTA-owned bonanza
• Entries open for Abu Dhabi’s premier off-road motor sport event

ABU DHABI (UAE): Abu Dhabi, the largest of the seven emirates which make up the United Arab Emirates, can become the motor sport hub of Asia, according to the region’s captain of motor racing, 14-times Middle East rally champion, Mohammed Ben Sulayem.

He said that this month’s Abu Dhabi Desert Challenge will begin a new era in Middle East sport, with November’s Formula 1 Etihad Airways Abu Dhabi Grand Prix inaugural event in the UAE also scheduled in Abu Dhabi at a purpose-built F1 track on Yas Island.

“The emirate of Abu Dhabi has all the ingredients to catapult the UAE further into the world spotlight, specifically where sports and motor sports are concerned.

“Indeed, I believe that Abu Dhabi is well placed to become the motor sport capital of Asia, not just of the Middle East. As an Emirati motor sport professional, I can think of nothing that would make me more proud than to see my capital recognised as a world capital in motor sport.”

Ben Sulayem noted that this year’s Abu Dhabi Desert Challenge, taking place from March 20-27, will see the traditional final round of the FIA World Cup and FIM Cross-Country Rallies World Championship switching to the start of the motor sporting season with the full backing of the Abu Dhabi Tourism Authority (ADTA) as the title sponsor for the first time.

In another first-time move, the event’s rally headquarters will be based at the Abu Dhabi International Marine Sports Club (ADIMSC), where pre-event media formalities will be carried out, in addition to the compulsory official scrutineering and documentation on Friday, March 20 and Saturday, March 21.
The Abu Dhabi Desert Challenge, a natural evolution of the 18-year-old UAE Desert Challenge, is open to competitors driving cars and trucks complying with FIA T1, T2 and T4 technical regulations and motorcyclists and quads running under FIM auspices. Event officials have already received numerous enquiries and entries from leading European teams and some of the GCC’s top drivers.

The actual competitive action will get underway with a timed super special stage in the UAE capital on Sunday, March 22. The outcome of the short off-road section, which will be close enough to the city centre to attract thousands of motor sport enthusiasts, will determine the starting order for the event’s all-important first desert leg on Monday, March 23.

The opening leg from Al Dhafrah in Abu Dhabi to a finish deep in the emirate’s remote desert will be preceded by the ceremonial start at the landmark Emirates Palace hotel on Monday morning (March 23).

A non-competitive liaison section will then guide teams to the first overnight halt at Moreeb Hill, near Liwa, where the rally will be based for the subsequent four days. Competitors will be able to take advantage of a superb desert bivouac or camping venue.

Officials are expecting several of the world’s leading teams to descend upon the UAE capital for the event, which the ADTA says will further enable Abu Dhabi to showcase its credentials as a leading tourism destination and venue of distinction for major sporting events.

“This emirate has some of the world’s most stunning desert terrain and event officials have worked tirelessly to utilise this in finalising an ambitious, challenging route for the 2009, five-day motor sport bonanza,” said Ahmed Hussein, Deputy Director General Tourism Operations, ADTA.

Legs two, three and four on Tuesday, March 24, Wednesday, March 25 and Thursday. March 26, will feature demanding loop stages around Moreeb Hill, across somewhat challenging gatch tracks, winding Bedouin trails and the region’s notorious towering sand dunes.

Ben Sulayem said that each of the stages will be divided by passage controls and route waypoints, as competitors thread their way through the legendary Rub Al-Khali or Empty Quarter, which is one of the world’s most desolate and beautiful regions made famous by British explorer, Wilfred Thesiger, who crossed the desert expanse in the 1940s and 50s.

The fifth and final leg will take place on Friday, March 27, with teams tackling a desert section between Liwa, with the finish of the event in Abu Dhabi. The ceremonial finish will take place at ADIMSC on Friday afternoon.

Under the guidance and chairmanship of Ben Sulayem, who holds the FIA vice presidency for sport, and is President of the Automobile and Touring Club of the UAE (ATCUAE), as well as chairman of the Abu Dhabi Desert Challenge organising committee, the event has become popular with regional and international riders and drivers alike.

He said that the switch to basing the entire event in the Abu Dhabi emirate for the first time is sure to bolster its popularity around the world, affording a spotlight on the emirate’s potential as a sporting hub.

The UAE’s premier off-road event was the brainchild of Ben Sulayem in 1991 and has been a round of the FIA World Cup since 1993. The rally has been managed by the ATCUAE since Ben Sulayem took over at the helm several years ago.

“We are delighted to have teamed up with ADTA to run the new-look Abu Dhabi Desert Challenge,” said Ben Sulayem.

“The event has used the deserts of Abu Dhabi emirate for many years, but the start and finish will now also take place in the UAE capital. We are already benefiting from ADTA’s backing and are positioned to offer competitors a more compact and challenging route.

“This exciting move to Abu Dhabi is a natural progression as the event rises in stature and continues to grow,” he concluded.

Entries are still open for the opening round of both the FIM and FIA championships and further details, including event technical regulations, are available from officials at the ATC UAE, PO Box 5078, Dubai, UAE, Tel: + 971 4 2961122, Fax: + 971 4 2961133, E-mail: info@atcuae.ae or Tanya@atcuae.ae, Website: www.uaedesertchallenge.com.

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Picture captions
Picture 1
A non-competitive liaison section will guide teams to the first overnight halt of the Abu Dhabi Desert Challenge 2009 at Moreeb Hill, near Liwa, where the rally will be based for the subsequent four days. Competitors will be able to take advantage of a superb desert bivouac or camping venue.

Picture 2
The Abu Dhabi Desert Challenge is open to competitors driving cars and trucks complying with FIA T1, T2 and T4 technical regulations and motorcyclists and quads running under FIM auspices.

Picture 3
Abu Dhabi Desert Challenge 2009 is expecting several of the world’s leading teams to descend upon the UAE capital for the event, which ADTA’s Ahmed Hussein (pictured left, with Mohammed Ben Sulayem) says will further enable Abu Dhabi to showcase its credentials as a leading tourism destination and venue of distinction for major sporting events.

Picture 4
Abu Dhabi, the largest of the seven emirates which make up the United Arab Emirates, can become the motor sport hub of Asia, according to the region’s captain of motor racing, 14-times Middle East rally champion, Mohammed Ben Sulayem. Ben Sulayem also holds the FIA vice presidency for sport, and is President of the Automobile and Touring Club of the UAE (ATCUAE), as well as chairman of the Abu Dhabi Desert Challenge organising committee.

For further rally information: Susan Furness +97150 6556126
www.uaedesertchallenge.com